Dates for 2015!

This year – the East End Festival is Friday, June 12th, 2015!

Plus look out for the Fitness Edge Festival returning on August 8th NEW in MLK JR Park at Manhattan Square.

5-13 – BANDS ARE NOW UP!  Check out the music page.


From Mike O’Leary, owner of Temple Bar & Grille:

“”The 25 Annual East End Festival is just around the corner. Although none of the original organizers of the Festival are still operating in the East End, the event they started has continued to be an incredible experience for so many people who have been willing to give downtown night life a chance. It may seem odd to many, but coming to downtown or the East End for a festival was not always a given. In the late 80′s to the early 90′s this area now known as the East End had hit rock bottom. The Eastman School of Music was ready to move. The once featured restaurants of downtown such as Eddie’s Chop House, Raffles and the Manhattan had all closed their doors. If not for some hard work and money from both the city and the county, the footprint of Rochester Night life would be very different. The gutsy people who risked it all to open in this area could never have envisioned how the neighborhood would evolve. This group soon realized that the best hope of surviving was to work together to promote the area. Out of their hard work and unprecedented spirit of cooperation, the festivals were born. This idea of working together with your competitors to build something was unheard of in Rochester and still is unique in its foresight. The festival has had its share of detractors over the years, but we always seem to be able to put our differences aside and produce an event that will bring 15,000 people downtown for a night of music, food and yes perhaps an adult beverage. This Years 25th anniversary festival is June 12th. The entire line up will be attached to the e-mail but we are thrilled with the diversity of the music. With 4 stages and a total of 11 bands, it is safe to say we have a band for everyone’s taste. We even booked a couple of bands to play on the anniversary stage who where playing 25 years ago. the Skycoaster and Into The Now will share the 25th anniversary stage in front of channel 10.

We are very happy to announce the North American Breweries the parent company of Genesee Breweries is again one of our principle sponsors. We are very excited that we will be offering a special “brewer series” beer garden with some of the beers previously only offered at the Brew House Restaurant. And the question most often asked these day Will there be food trucks? yes we will have a dozen or so of your favorite food trucks.
We work hard to make sure that we have some entertainment for the young and old alike so if this will be your first East End Festival or if you have been coming for 25 years we thank you and hope you find something new or old that will keep you coming to the East End all year round.”


September 13th – The East End Fitness Festival!

An all day event filled with activities in a celebration of Rochester fitness, lifestyle and culture.

The morning will be filled with spirited athletic competitions, interactive exercise demonstrations and a huge ‘Fitness Village’ with fitness-related businesses of all kinds, from Chiropractors to Roller Derby. The afternoon and evening will have the staples that the East End Festival is known for…a huge stage with live bands, food trucks and ice cold draft beer!

Admission is only $3 and proceeds will go to support Champion Academy, a youth mentoring program for city youth.

OR purchase here this weekend (through midnight 9/7) and get TWO admissions and 4 beverage tickets for just $15!  

OR You can still get your single VIP* admission package, complete with admission, 4 beverage tickets AND this limited edition event T-shirt all for just $35!  We are limiting production of these commemorative, high quality T’s…so don’t procrastinate, you’ll want proof that you were at the first EVER East End Fitness Festival!  You can see the shirt design and purchase this package today (advance pricing expires at midnight on 9/7) by clicking here Roc Fit Life.

*VIP’s will have access to locker and shower facilities with other TBA advantages, including VIP porta-potties (no waiting) at the festival!

This unique event is hosted by Fitness Edge Radio sponsored by Labatt Blue, Blue Light, 52 and Prohibition Series Bourbon Ale along with Dundee’s Octoberfest.

2014 Stage Map

The First Hot Night of Summer!

A Special Art Event at RoCo!

Friday, June 13, 2014

The East End Festival is BACK!  Check out the “Music” page for a band listing.  Food truck info will be updated soon as well.

The New Festival Layout

The New Festival for 2013!  We’re adapting to festival to make things easier on the whole neighborhood, while still providing you access to some great entertainment, food, and drink!  The streets will be closed for the festival on Friday, June 14th, from 5pm-11pm.