September 13th – The East End Fitness Festival!

An all day event filled with activities in a celebration of Rochester fitness, lifestyle and culture.

The morning will be filled with spirited athletic competitions, interactive exercise demonstrations and a huge ‘Fitness Village’ with fitness-related businesses of all kinds, from Chiropractors to Roller Derby. The afternoon and evening will have the staples that the East End Festival is known for…a huge stage with live bands, food trucks and ice cold draft beer!

Admission is only $3 and proceeds will go to support Champion Academy, a youth mentoring program for city youth.

OR purchase here this weekend (through midnight 9/7) and get TWO admissions and 4 beverage tickets for just $15!  




OR You can still get your single VIP* admission package, complete with admission, 4 beverage tickets AND this limited edition event T-shirt all for just $35!  We are limiting production of these commemorative, high quality T’s…so don’t procrastinate, you’ll want proof that you were at the first EVER East End Fitness Festival!  You can see the shirt design and purchase this package today (advance pricing expires at midnight on 9/7) by clicking here Roc Fit Life.

*VIP’s will have access to locker and shower facilities with other TBA advantages, including VIP porta-potties (no waiting) at the festival!

This unique event is hosted by Fitness Edge Radio sponsored by Labatt Blue, Blue Light, 52 and Prohibition Series Bourbon Ale along with Dundee’s Octoberfest.





2014 Stage Map





The First Hot Night of Summer!





A Special Art Event at RoCo!





Friday, June 13, 2014

The East End Festival is BACK!  Check out the “Music” page for a band listing.  Food truck info will be updated soon as well.





The New Festival Layout

The New Festival for 2013!  We’re adapting to festival to make things easier on the whole neighborhood, while still providing you access to some great entertainment, food, and drink!  The streets will be closed for the festival on Friday, June 14th, from 5pm-11pm.